e-Commerce industry is improving its appearance, especially in financial terms. With the market expectations revolving around a huge boost shortly, say in the next 5-10 years, the industry has noted a massive scale early in sales amid the COVID-19 crisis.
The world’s halted with major businesses and sectors losing a lot. However, dependence on Online Sales has grown rapidly from March 2020 across the globe, irrespective of the consumer age-groups switching towards digitization.
So here’s the look back of how retailers and consumer brands gained during the pandemic times, as it continues in 2021. These tips and figures from RR TechGuru also point out the future business growth in the eCommerce industry.
Top 5 eCommerce Trends in 2021
1. Big brands with rapid growth
As one of the new normalcy, e-commerce is hugely evolving to be the best preference for many. The purchase scale on top nearing the time frame of the last one and a half years has seen quite such a leap standing on highest, like never before. Also, the figures have overrun the big brand’s expectations with mid-sized and economical platforms gaining reputation too.
Despite the negative impact of coronavirus spread, the e-Commerce giants including Amazon, Flipkart, Myntra, PayTM, and many more hit booming sales and profits. Topping the list are the platforms that supply pharmaceutical products and groceries to homes.
A research report from Adobe revealed that sales using this marketing strategy increased by 77% in 2020. This was a touching record expected between the years 2024-26. The firms associated with platforms development have rose interest alongside online stores including retail merchants and distributors.
2. Online mandate on-roll and sales through optimization
With one of the main reasons being people staying at home on strict lock down measures, the e-Commerce market was created with stunning numbers. Purchasing products online has been the new trend, while the risk in most of the public remained powerful in visiting physical stores.
It’s important to attract consumers with amazing offers and appearing on the top of the search results when going online. The optimization with the best SEO Services and practices can be the way to do for any e-Commerce platform to grow, with the B2B eCommerce industry growing too.
Growth is possible through optimization irrespective of expanding logistics networks or supply chains. Sustaining through the COVID-19 surge in 2021 has proved this model to run as specifically as several markets are positioned to handle the pandemic with ease.
3. Mobile access for online shopping
For over 5 years, the mobile e-Commerce platform is gaining traction through ordering products across different product categories. The handy devices such as mobiles and small-sized tabs are the easy way one can purchase online products while accessing from any location.
Researchers reckon more than 8 in 10 shoppers prefer using a mobile app over a website on their devices. But, measures for better mobile website user experience need to come in like 25% of consumers still use mobile web for online shopping.
Furthermore, social media platforms including Facebook are marking their presence as a viable sales platform. Both support business messaging and sales features are being comprehended that allow customers to browse through products and services.
4. High steep for grocery shopping
The convenience is perfect with online shopping remaining on a closed-loop surrounding all the big grocery merchants such as BigBasket, Grofers, Spencers, etc. Also, online platforms including food delivery apps and other stakeholders are on par.
The consumer’s shopping experience has been on a positive note with the services each platform provides. Groceries were mostly accessible to purchase through different physical stores. But the pandemic threw people’s views into ordering groceries along with vegetables and fruits online.
Now, time has proven that purchasing groceries online is reliable, while there was a misconception for few consumers over the expiry factor before the pandemic occurred. Food and drink e-commerce industry last year posted 53% growth which is the highest of any product category.
5. The rise of remote working
Most companies excluding the civil onsite, pharmaceutical, restaurants among others have shut down their staff attending offices. Over a year now, remote working is still put in mandatory practice, by most industries and sectors.
This move during the global health crisis forced businesses to adapt to new models and strategies. This shift will lead to a new category of demand from consumers, especially while working from home. This also creates a new opportunity for e-Commerce businesses.
Catering to new demographics
The sales went up as frequent online shoppers grew along with upscale adoption rates by demographics. Unexpected key demographics on the recent charts of online shopping are a group of people 40 years and above. This category of people shifted to e-Commerce due to quarantines and lock downs. The same trend is expected from the entire group’s post-pandemic.
The evolution of new things is becoming quite common each day in e-Commerce industry. The dependence for people on Technology has been strengthening, and this marketing strategy is laying a way to bring it all together.
The near future and longstanding e-Commerce industry are set to determine record figures in revenue, as the COVID-19 pandemic times are expected to run through this year. Nonetheless, you may evaluate if it’s right for improving your business in this sector, as it grows.